Concepedia

Melinda A. McLelland

MA

3

Publications

235

Citations

3

H-Index

2014

Active since

Affiliations

University of Southern Mississippi(Current)

Melinda A. McLelland is an author at University of Southern Mississippi specializing in brand equity, brand strategy, and consumer research.

ORCID

Top concepts

Publications per year

2014–2021

3

Publications

3

Retail atmospherics: The impact of a brand dictated theme

Jamye Foster, Melinda A. McLelland · Journal of Retailing and Consumer Services · 2014 · 128 citations

, , +8

Brand avatars: impact of social interaction on consumer–brand relationships

Jamye Foster, Melinda A. McLelland, Lacey K. Wallace · Journal of Research in Interactive Marketing · 2021 · 83 citations

, , +20

Consumer reactions to the merger: Understanding the role of pre-merger brands

Melinda A. McLelland, Ronald E. Goldsmith, Dave McMahon · Journal of Brand Management · 2014 · 24 citations

, , +11

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