Concepedia

Brigitte Burgess

BB

11

Publications

662

Citations

10

H-Index

2002

Active since

Affiliations

University of Southern Mississippi(Current)

University of Georgia

Brigitte Burgess is an author at University of Southern Mississippi specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionBusinessBehavioral Decision MakingEducationPsychology

Publications per year

2002–2024

11

Publications

11

Gender differences in cognitive and affective impulse buying

Amanda Leigh Coley, Brigitte Burgess · Journal of Fashion Marketing and Management · 2003 · 361 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

Naz Kaya, Brigitte Burgess · Environment and Behavior · 2007 · 73 citations

Behavioral Sciences, Cluster Layouts, Social Behavior +5

Expanding the loyalty concept to include preference for a shopping mall

Melody LeHew, Brigitte Burgess, Scarlett Wesley · The International Review of Retail Distribution and Consumer Research · 2002 · 57 citations

Customer Experience, Customer Satisfaction, Shopping Mall +16

Personal preferences of tween shoppers

Erin Drake‐Bridges, Brigitte Burgess · Journal of Fashion Marketing and Management · 2010 · 43 citations

Pop-up Retailing

Brigitte Burgess · Journal of Marketing Education · 2012 · 26 citations

Teacher Education, Experiential Learning Literature, Interactive Learning +13

Rows per page

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