Concepedia

Lisa Monahan

LM

5

Publications

302

Citations

5

H-Index

2018

Active since

Affiliations

Meredith College(Current)

University of South Florida

Rowan University

Colorado State University

Lisa Monahan is an author at Meredith College specializing in marketing, management, and brand development.

Top concepts

MarketingManagementBusinessBrand DevelopmentConsumer ResearchBrand StrategyBrand AwarenessMarketing CommunicationArtsDesign

Publications per year

2018–2022

5

Publications

5

How may I help you? Driving brand engagement through the warmth of an initial chatbot message

Alexander J. Kull, Marisabel Romero, Lisa Monahan · Journal of Business Research · 2021 · 188 citations

Chatbot, Digital Marketing, Consumer Research +16

I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

Jennifer A. Espinosa, David J. Ortinau, Nina Krey et al. · Journal of Product & Brand Management · 2018 · 64 citations

Customer Experience, Customer Satisfaction, Brand Strategy +22

Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust

Lisa Monahan, Marisabel Romero · Journal of Advertising · 2020 · 20 citations

Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands

Lisa Monahan, Jennifer A. Espinosa, Jeff Langenderfer et al. · Journal of Business Research · 2022 · 16 citations

Marketing, Advertising, Unexpected Upside +9

Exploring the processing of product returns from a complex adaptive system perspective

Jennifer A. Espinosa, Donna F. Davis, James R. Stock et al. · The International Journal of Logistics Management · 2019 · 14 citations

Behavioral Operation Management, Business Case, Business Analytics +27

Rows per page

1–5 of 5