Concepedia

Alexander J. Kull

AJ

3

Publications

398

Citations

3

H-Index

2015

Active since

Affiliations

University of San Diego(Current)

University of South Florida

Alexander J. Kull is an author at University of San Diego specializing in management, marketing, and digital marketing.

ORCID

Top concepts

Publications per year

2015–2021

3

Publications

3

How may I help you? Driving brand engagement through the warmth of an initial chatbot message

Alexander J. Kull, Marisabel Romero, Lisa Monahan · Journal of Business Research · 2021 · 188 citations

, , +16

A resource-based view of stakeholder marketing

Alexander J. Kull, Jeannette A. Mena, Daniel Korschun · Journal of Business Research · 2016 · 115 citations

, , +8

You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility

Alexander J. Kull, Timothy B. Heath · International Journal of Research in Marketing · 2015 · 95 citations

, , +15

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