Concepedia
Statistics
Publications
27
Citations
1.9K
H-Index
23
Active since
2011
Affiliations
Swinburne University of Technology(Current)
Deakin University
University of Wollongong in Dubai
Charles Sturt University
La Trobe University
Civilai Leckie is an author at Swinburne University of Technology specializing in marketing, business, and marketing management.
Publications per year
2011–2023
Antecedents of consumer brand engagement and brand loyalty
Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson · Journal of Marketing Management · 2016 · 428 citations
Business, Marketing, Marketing Management +11
The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty
Jialing Lin, António Lobo, Civilai Leckie · Journal of Retailing and Consumer Services · 2016 · 279 citations
Business, Marketing, Marketing Management +14
Green brand benefits and their influence on brand loyalty
Jialing Lin, António Lobo, Civilai Leckie · Marketing Intelligence & Planning · 2017 · 138 citations
Business, Marketing, Marketing Management +16
Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness
Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson · Journal of Services Marketing · 2017 · 137 citations
Business, Marketing, Marketing Management +9
The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge
Jialing Lin, António Lobo, Civilai Leckie · Journal of Strategic Marketing · 2017 · 95 citations
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