Jialing Lin

The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty

Jialing Lin, António Lobo, Civilai Leckie · Journal of Retailing and Consumer Services · 2016 · 264 citations

Marketing, Consumer Decision Making, Green Marketing +9

Green brand benefits and their influence on brand loyalty

Jialing Lin, António Lobo, Civilai Leckie · Marketing Intelligence & Planning · 2017 · 137 citations

Green Marketing, Consumer Uncertainty, Consumer Research +19

The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge

Jialing Lin, António Lobo, Civilai Leckie · Journal of Strategic Marketing · 2017 · 90 citations

Customer Satisfaction, Green Marketing, Innovation Adoption +20

The role of travel constraints in shaping nostalgia, destination attachment and revisit intentions and the moderating effect of prevention regulatory focus

Yufan Jian, Jialing Lin, Zhimin Zhou · Journal of Destination Marketing & Management · 2020 · 64 citations

Tourist Experience, Destination Marketing, Behavioral Decision Making +12

The interplay among green brand knowledge, expected eudaimonic well‐being and environmental consciousness on green brand purchase intention

Zhimin Zhou, Fucheng Zheng, Jialing Lin et al. · Corporate Social Responsibility and Environmental Management · 2020 · 46 citations

Green Marketing, Consumer Uncertainty, Digital Marketing +19