Concepedia

Fucheng Zheng

FZ

2

Publications

67

Citations

2

H-Index

2020

Active since

Affiliations

Shenzhen University(Current)

Fucheng Zheng is an author at Shenzhen University specializing in green marketing, management, and marketing.

Top concepts

BusinessMarketingManagementGreen MarketingBrand ManagementConsumer BehaviorConsumer ResearchTourismBrandingHospitality

Publications per year

2020–2023

2

Publications

2

The interplay among green brand knowledge, expected eudaimonic well‐being and environmental consciousness on green brand purchase intention

Zhimin Zhou, Fucheng Zheng, Jialing Lin et al. · Corporate Social Responsibility and Environmental Management · 2020 · 46 citations

Green Marketing, Consumer Uncertainty, Digital Marketing +19

How do hotel star ratings affect the relationship between environmental <scp>CSR</scp> and green word‐of‐mouth?

Jialing Lin, Zhimin Zhou, Fucheng Zheng et al. · Corporate Social Responsibility and Environmental Management · 2023 · 21 citations · Full text

Customer Satisfaction, Green Marketing, Environmental Csr +22

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