Concepedia

Yufan Jian

YJ

3

Publications

306

Citations

3

H-Index

2019

Active since

Affiliations

Shenzhen University(Current)

Yufan Jian is an author at Shenzhen University specializing in consumer behavior, marketing, and tourism.

Top concepts

TourismBusinessMarketingManagementConsumer BehaviorConsumer ResearchArtsTrustCultureBranding

Publications per year

2019–2020

3

Publications

3

The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

Yufan Jian, Irina Y. Yu, Morgan X. Yang et al. · Sustainability · 2020 · 158 citations · Full text

Green Hotels, Green Marketing, Consumer Uncertainty +20

Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement

Yufan Jian, Zhimin Zhou, Nan Zhou · Journal of Product & Brand Management · 2019 · 84 citations

Consumer Research, Brand Strategy, Brand Loyalty +18

The role of travel constraints in shaping nostalgia, destination attachment and revisit intentions and the moderating effect of prevention regulatory focus

Yufan Jian, Jialing Lin, Zhimin Zhou · Journal of Destination Marketing & Management · 2020 · 64 citations

Tourist Experience, Destination Marketing, Behavioral Decision Making +12

Rows per page

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