Concepedia

Guja Armannsdottir

GA

Statistics

Publications

8

Citations

164

H-Index

8

Active since

2015

Affiliations

Nottingham Trent University(Current)

Sheffield Hallam University

Mudra Institute of Communications Ahmedabad

Guja Armannsdottir is an author at Nottingham Trent University specializing in brand management, political branding, and brand identity.

Publications per year

2015–2020

8

Publications

8

Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey

Christopher Pich, Guja Armannsdottir, Dianne Dean · Journal of Political Marketing · 2020 · 24 citations

Business, Marketing, Political Science +17

Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand

Christopher Pich, Guja Armannsdottir · Journal of Marketing Communications · 2015 · 23 citations

Business, Marketing, Marketing Management +14

Problematizing the presentation and reception of political brands

Christopher Pich, Guja Armannsdottir, Dianne Dean et al. · European Journal of Marketing · 2019 · 23 citations

Business, Marketing, Political Science +13

The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research

Christopher Pich, Guja Armannsdottir, Dianne Dean · International Journal of Market Research · 2015 · 22 citations · Full text

Business, Marketing, Marketing Management +9

Exploring the influences of political branding: a case from the youth in India

Varsha Jain, Christopher Pich, B. E. Ganesh et al. · Journal of Indian Business Research · 2017 · 21 citations

Social Sciences, Political Science, Brand Management +8

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