B. E. Ganesh

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Publications

Citations

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Active since

2016

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Nottingham Trent University

B. E. Ganesh is an author at Mudra Institute of Communications Ahmedabad specializing in political brand image, political branding, and political marketing.

Publications per year

2016–2019

Publications

Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi

Varsha Jain, B. E. Ganesh · Journal of Political Marketing · 2019 · 34 citations

Social Sciences, Communication, Marketing +6

Exploring and consolidating the brand personality elements of the political leader

Varsha Jain, Meetu Chawla, B. E. Ganesh et al. · Spanish Journal of Marketing - ESIC · 2018 · 32 citations · Full text

Business, Marketing, Political Science +15

Exploring the influences of political branding: a case from the youth in India

Varsha Jain, Christopher Pich, B. E. Ganesh et al. · Journal of Indian Business Research · 2017 · 21 citations

Social Sciences, Political Science, Brand Management +8

Corporate Identity: Developing Means for Sustainable Competitive Advantage in Indian Context Towards Model Development

Varsha Jain, Niriksha Paul, B. E. Ganesh et al. · Organizations and Markets in Emerging Economies · 2016 · 12 citations · Full text

Management, Strategic Management, Strategy +11

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