Journal of Indian Business Research

Behavioural intention to adopt mobile wallet: a developing country perspective

Khushbu Madan, Rajan Yadav · 2016 · 328 citations

Management, Marketing, Marketing Management +17

Consumer attitude and behavioural intention towards Internet banking adoption in India

Irfan Bashir, C. Madhavaiah · 2015 · 270 citations

Business, Information Systems, Marketing +17

Using UTAUT 2 model to predict mobile app based shopping: evidences from India

Preeti Tak, Savita Panwar · 2017 · 221 citations

Business, Information Systems, Marketing +17

Frugal innovation: aligning theory, practice, and public policy

Pavan Soni, Rishikesha T. Krishnan · 2014 · 197 citations

Management, Economics, Innovation Management +11

Determinants of customers' online purchase intention: an empirical study in India

Arun Thamizhvanan, M.J. Xavier · 2013 · 193 citations

Business, Marketing, Marketing Management +14