Concepedia

C. Madhavaiah

CM

9

Publications

494

Citations

9

H-Index

2014

Active since

Affiliations

Pondicherry University(Current)

C. Madhavaiah is an author at Pondicherry University specializing in business, fintech, and consumer behavior.

Top concepts

BusinessFintechMarketingManagementConsumer BehaviorConsumer ResearchTrustTechnologyDigital MarketingCustomer Satisfaction

Publications per year

2014–2023

9

Publications

9

Consumer attitude and behavioural intention towards Internet banking adoption in India

Irfan Bashir, C. Madhavaiah · Journal of Indian Business Research · 2015 · 265 citations

Customer Satisfaction, Digital Marketing, Internet Banking Services +21

Examining the influence of financial inclusion on financial well-being of marginalized street vendors: an empirical evidence from India

Prabhakar Nandru, C. Madhavaiah, Arulmurugan Velayutham · International Journal of Social Economics · 2021 · 73 citations

Economics, Marginalized Street Vendors, Business +7

Determinants of Young Consumers’ Intention to Use Internet Banking Services in India

Irfan Bashir, C. Madhavaiah · Vision The Journal of Business Perspective · 2014 · 46 citations

Online Customer Behavior, Innovation Adoption, Internet Banking +14

Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy

Prabhakar Nandru, S. Senthilkumar, C. Madhavaiah · Journal of Science and Technology Policy Management · 2023 · 24 citations

Customer Satisfaction, Innovation Adoption, Effort Expectancy +21

Trust, Social Influence, Self‐Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian Context

Irfan Bashir, C. Madhavaiah · Metamorphosis · 2015 · 22 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +22

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