18
Publications
1.1K
Citations
15
H-Index
2011
Active since
Affiliations
Rajan Yadav is an author at Delhi Technological University specializing in marketing, management, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionDigital MarketingInteractive MarketingBrand EquityBrand AwarenessConsumer Behavior
Publications per year
2011–2023
18
18
Rows per page
1–5 of 18