Christopher Pich

Internal brand co-creation: The experiential brand meaning cycle in higher education

Dianne Dean, Ramon E. Arroyo-Gamez, Khanyapuss Punjaisri et al. · Journal of Business Research · 2016 · 130 citations · Full text

Business, Higher Education, Marketing +14

Evolution of Political Branding: Typologies, Diverse Settings and Future Research

Christopher Pich, Bruce I. Newman · Journal of Political Marketing · 2019 · 44 citations

Business, Marketing, Marketing Management +9

Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign

Christopher Pich, Dianne Dean, Khanyapuss Punjaisri · Journal of Marketing Communications · 2014 · 43 citations · Full text

Business, Marketing, Political Science +14

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party

Christopher Pich, Dianne Dean · Journal of Marketing Management · 2015 · 41 citations · Full text

Business, Marketing, Marketing Management +11

Exploring and consolidating the brand personality elements of the political leader

Varsha Jain, Meetu Chawla, B. E. Ganesh et al. · Spanish Journal of Marketing - ESIC · 2018 · 32 citations · Full text

Business, Marketing, Political Science +15