Concepedia

Author

Ramon E. Arroyo-Gamez

Tecnológico de Monterrey

Also Known As

Ramon E. Arroyo-Gamez

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Publications

129

Citations

1

H-Index

11

Concepts

All Affiliations

Tecnológico de Monterrey
RE

About

Ramon E. Arroyo-Gamez is an author at Tecnológico de Monterrey specializing in brand development, brand management, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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129

2

Management

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1

129

3

Higher Education

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129

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Marketing

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129

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Brand Development

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129

Ramon E. Arroyo-Gamez

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1

Publications

129

Citations

1

H-Index

YearCitations

Internal brand co-creation: The experiential brand meaning cycle in higher education

Dianne Dean, Ramon E. Arroyo-Gamez, Khanyapuss Punjaisri,

Journal of Business Research

2016

129

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