Concepedia

Ramon E. Arroyo-Gamez

RE

1

Publications

129

Citations

1

H-Index

2016

Active since

Affiliations

Tecnológico de Monterrey(Current)

Ramon E. Arroyo-Gamez is an author at Tecnológico de Monterrey specializing in brand development, brand management, and brand equity.

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Publications per year

2016–2016

1

Publications

1

Internal brand co-creation: The experiential brand meaning cycle in higher education

Dianne Dean, Ramon E. Arroyo-Gamez, Khanyapuss Punjaisri et al. · Journal of Business Research · 2016 · 129 citations · Full text

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