Concepedia

Dianne Dean

DD

20

Publications

665

Citations

18

H-Index

2001

Active since

Affiliations

University of Hull(Current)

Nottingham Trent University

Sheffield Hallam University

University of South Wales

Muhammadiyah University of Surakarta

Dianne Dean is an author at University of Hull specializing in social sciences, marketing, and political science.

Top concepts

PoliticsMarketingManagementSocial SciencesPolitical BehaviorBrand DevelopmentPolitical PartiesPolitical CommunicationBrandingBrand Equity

Publications per year

2001–2023

20

Publications

20

Internal brand co-creation: The experiential brand meaning cycle in higher education

Dianne Dean, Ramon E. Arroyo-Gamez, Khanyapuss Punjaisri et al. · Journal of Business Research · 2016 · 129 citations · Full text

Internal Brand Co-creation, Brand Equity, Experiential Brand +11

Friends and relations: long‐term approaches to political campaigning

Dianne Dean, Robin Croft · European Journal of Marketing · 2001 · 66 citations

Political Campaigning, Political Process, Political Behavior +16

Does interconnectivity matter? An integration model of agro-tourism development

Ihwan Susila, Dianne Dean, Kun Harismah et al. · Asia Pacific Management Review · 2023 · 48 citations · Full text

Tourism Management, Community-based Conservation, Community Development +15

Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign

Christopher Pich, Dianne Dean, Khanyapuss Punjaisri · Journal of Marketing Communications · 2014 · 41 citations · Full text

Brand Strategy, Political Behavior, Conservative Brand +18

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party

Christopher Pich, Dianne Dean · Journal of Marketing Management · 2015 · 40 citations · Full text

Rows per page

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