Concepedia
Statistics
Publications
18
Citations
681
H-Index
14
Active since
1996
Affiliations
University of South Wales(Current)
University of Bedfordshire
University of Cambridge
Johns Hopkins University
California Institute of Technology
Robin Croft is an author at University of South Wales specializing in marketing, business, and marketing management.
Publications per year
1996–2023
The use of social media in B2B marketing and branding: An exploratory study
Ross Brennan, Robin Croft · Journal of Customer Behaviour · 2012 · 160 citations · Full text
Business, Marketing, Marketing Management +7
GRChombo: An adaptable numerical relativity code for fundamental physics
Tomas Andrade, Llibert Aresté Saló, Josu C. Aurrekoetxea et al. · The Journal of Open Source Software · 2021 · 90 citations · Full text
Natural Sciences, Mathematics, Physics +10
Friends and relations: long‐term approaches to political campaigning
Dianne Dean, Robin Croft · European Journal of Marketing · 2001 · 66 citations
Business, Marketing, Political Science +9
Project management maturity in the age of big data
Nigel Williams, Nicole Ferdinand, Robin Croft · International Journal of Managing Projects in Business · 2014 · 41 citations · Full text
Business, Management Information Systems, Project Management +13
Marketing in a time of toxic leadership
Clive R. Boddy, Robin Croft · Qualitative Market Research An International Journal · 2016 · 38 citations · Full text
Business, Marketing, Marketing Management +8
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