Concepedia

Ross Brennan

RB

54

Publications

2.7K

Citations

28

H-Index

1995

Active since

Affiliations

Middlesex University(Current)

University of Hertfordshire

University of the West of England

Anglia Ruskin University

Middlesex University

Ross Brennan is an author at Middlesex University specializing in management, business, and marketing.

Top concepts

ManagementMarketingBusinessBusiness StrategyMarketing StrategyMarketing ManagementStrategic ManagementConsumer ResearchMarketing InsightsEducation

Publications per year

1995–2017

54

Publications

54

Are students customers? TQM and marketing perspectives

Lynne Eagle, Ross Brennan · Quality Assurance in Education · 2007 · 283 citations

Total Quality Management, Customer Satisfaction, Customer Experience +17

Adaptive Behavior in Buyer–Supplier Relationships

Ross Brennan, Peter W. Turnbull · Industrial Marketing Management · 1999 · 246 citations

Supplier Relationship, Client-supplier Relationships, Business +6

Dyadic adaptation in business‐to‐business markets

Ross Brennan, Peter W. Turnbull, David T. Wilson · European Journal of Marketing · 2003 · 197 citations

Competitive Success, Relationship Marketing, Supplier Relationship +15

The use of social media in B2B marketing and branding: An exploratory study

Ross Brennan, Robin Croft · Journal of Customer Behaviour · 2012 · 158 citations

Exploratory Study, Contemporary Consumer Marketing, Social Medium Monitoring +27

Strategic thinking and the IMP approach: A comparative analysis

Enrico Baraldi, Ross Brennan, Debbie Harrison et al. · Industrial Marketing Management · 2007 · 139 citations

International Management, Management, Business +7

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