Concepedia
Statistics
Publications
53
Citations
2.2K
H-Index
27
Active since
1999
Affiliations
James Cook University(Current)
Massey University
University of the West of England
University of Hull
Middlesex University
Lynne Eagle is an author at James Cook University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchAdvertisingSocial MarketingMarketing CommunicationBusinessConsumer BehaviorCommunicationPublic Health
Publications per year
1999–2021
Are students customers? TQM and marketing perspectives
Lynne Eagle, Ross Brennan · Quality Assurance in Education · 2007 · 283 citations
Total Quality Management, Customer Satisfaction, Customer Experience +17
Social marketing theory development goals: an agenda to drive change
Sharyn Rundle‐Thiele, Patricia David, Taylor Jade Willmott et al. · Journal of Marketing Management · 2019 · 146 citations · Full text
Digital Marketing, Social Marketing, Consumer Research +17
IMC, brand communications, and corporate cultures
Lynne Eagle, Philip J. Kitchen · European Journal of Marketing · 2000 · 139 citations
Digital Marketing, International Marketing, Business Culture +25
Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Lynn Hunt, Lynne Eagle, Philip J. Kitchen · Journal of Marketing Education · 2004 · 86 citations
New Technologies, Better Match, New Information Technology +15
The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution
Lynne Eagle, Mark Hamann, David Low · Marine Pollution Bulletin · 2016 · 83 citations
Green Marketing, Marine Turtles, Marine Pollution +5
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