Lynne Eagle

Are students customers? TQM and marketing perspectives

Lynne Eagle, Ross Brennan · Quality Assurance in Education · 2007 · 285 citations

Business, Higher Education, Marketing +10

Social marketing theory development goals: an agenda to drive change

Sharyn Rundle‐Thiele, Patricia David, Taylor Jade Willmott et al. · Journal of Marketing Management · 2019 · 152 citations · Full text

Social Sciences, Marketing, Social Psychology +9

IMC, brand communications, and corporate cultures

Lynne Eagle, Philip J. Kitchen · European Journal of Marketing · 2000 · 139 citations

Business, Marketing, Marketing Management +7

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?

Lynn Hunt, Lynne Eagle, Philip J. Kitchen · Journal of Marketing Education · 2004 · 88 citations · Full text

Education, Information Technology, Marketing +14

The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution

Lynne Eagle, Mark Hamann, David Low · Marine Pollution Bulletin · 2016 · 85 citations

Management, Environmental Sciences, Tourism Management +17