Concepedia

Bruce I. Newman

BI

Statistics

Publications

17

Citations

5.8K

H-Index

16

Active since

1984

Affiliations

DePaul University(Current)

SGH Warsaw School of Economics

Texas A&M University-Victoria

Bruce I. Newman is an author at DePaul University specializing in social sciences, political science, and marketing.

Publications per year

1984–2019

17

Publications

17

Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.7K citations

Social Sciences, Marketing, Marketing Management +12

Consumption Values and Market Choices: Theory and Applications

Mary C. Gilly, Jagdish N. Sheth, Bruce I. Newman · Journal of Marketing Research · 1992 · 494 citations

Social Sciences, Economics, Marketing +17

A Model of Primary Voter Behavior

Bruce I. Newman, Jagdish N. Sheth · Journal of Consumer Research · 1985 · 165 citations

Social Sciences, Economics, Political Science +10

A Theory of Political Choice Behavior

Randall G. Chapman, Bruce I. Newman, Jagdish N. Sheth · Journal of Marketing · 1988 · 62 citations

Social Sciences, Political Science, Decision Theory +10

Evolution of Political Branding: Typologies, Diverse Settings and Future Research

Christopher Pich, Bruce I. Newman · Journal of Political Marketing · 2019 · 44 citations

Business, Marketing, Marketing Management +9

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