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Consumption Values and Market Choices: Theory and Applications
493
Citations
0
References
1992
Year
Customer SatisfactionEconomicsConsumer Decision MakingConsumption ValuesConsumer EconomicsTheoretical DiscussionsConsumer StudyManagementConsumer ResearchBusinessComprehensive TheoryOnline Consumer BehaviorConsumer BehaviorConsumption SystemConsumer TheoryMarketingBuying BehaviorConsumer Choice
Consumer choice theory explains how individuals make decisions and how these choices can be predicted and controlled. The theory is broadly applicable to consumer and industrial goods, durable and nondurable items, and services, and the authors provide step‑by‑step implementation guidance, sample questionnaires, and data‑analysis techniques. The theory has been operationalized and validated in over 200 studies across diverse products.
This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.