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A theory of human motivation.

Abraham H. Maslow · Psychological Review · 1943 · 20.4K citations

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Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

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Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.7K citations

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The Functional Approach to the Study of Attitudes

Daniel Katz · Public Opinion Quarterly · 1960 · 2.9K citations

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Communication of Innovations: A Cross-Cultural Approach.

Fiona Bailey, Everett M. Rogers, Floyd Shoemaker · Man · 1974 · 2.8K citations

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