Concepedia

Communication of Innovations: A Cross-Cultural Approach.

Fiona Bailey, Everett M. Rogers, Floyd Shoemaker

Man · 1974 · 2.8K citations · 0 references

Concepts

Social SciencesCommunicationInnovation ManagementCommunication TheoryInnovationIntercultural CommunicationCommunication Styles Across CulturesCross-cultural CommunicationEthnographic MethodsInnovation AdoptionInnovation CultureCross-cultural Communication StylesCross-cultural Management CommunicationCultural Adaptation Of Messages