Journal of Consumer Research · 1985 · 165 citations · 15 references
Social SciencesEconomicsPolitical ScienceBehavioral EconomicsConsumer BehaviorPolitical BehaviorConsumer TheoryElectionsElectoral BehaviorVoter BehaviorVoting BehaviorVoting TheoryConsumer Research
This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory and predictive power of the model to models that use demographic and political involvement data.
15
An Economic Theory of Democracy.
Edward C. Banfield, Anthony J. Downs · Midwest Journal of Political Science · 1958 · 18.9K citations
Situational Variables and Consumer Behavior
Russell W. Belk · Journal of Consumer Research · 1975 · 1.6K citations
Business, Marketing, Psychology +15