Concepedia

Professional Branding

Professional Branding is a strategic identity construct that distinguishes an individual’s professional expertise, values, and reputation within a given occupational field through deliberate self-presentation and personal value proposition articulation.

69

Publications

3.2K

Citations

142

Authors

85

Institutions

Publications per year

2017–2026

25

Parents

Publications

69

Marketization and the Recasting of the Professional Self

Daniel J. Lair, Katie Sullivan, George Cheney · Management Communication Quarterly · 2004 · 316 citations

, , +10

Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

Christos Anagnostopoulos, Petros Parganas, Simon Chadwick et al. · European Sport Management Quarterly · 2018 · 186 citations · Full text

, , +14

Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section

Jane Hemsley‐Brown, T.C. Melewar, Bang Nguyen et al. · Journal of Business Research · 2016 · 163 citations · Full text

, , +14

Journalistic Branding on Twitter

Folker Hanusch, Axel Bruns · Digital Journalism · 2016 · 120 citations

, , +12

How athletes build their brands

Marie Agnè, Stephan Parmentier, Eileen Fischer · International Journal of Sport Management and Marketing · 2012 · 116 citations

, , +14

1–5 of 69

Authors

142

  1. NT
    Natasha T. Brison

    Texas A&M University, United States

    3 publications · 94 citations

    3

    h-index

  2. GB
    Gregg Bennett

    Texas A&M University, United States

    2 publications · 73 citations

    2

    h-index

  3. EF
    Eileen Fischer

    York University, Canada

    2 publications · 143 citations

    2

    h-index

  4. GB
    Galina Biedenbach

    Umeå University, Sweden

    2 publications · 126 citations

    2

    h-index

  5. JJ
    James J. Zhang

    University of Georgia, United States

    2 publications · 35 citations

    2

    h-index

1–5 of 142

Institutions

85

  1. University of Utah

    Salt Lake City, United States

    3 h-index

    3 publications

    395 citations

  2. Texas A&M University

    College Station, United States

    3 h-index

    7 publications

    170 citations

  3. Umeå University

    Umeå, Sweden

    2 h-index

    5 publications

    302 citations

  4. York University

    Toronto, Canada

    2 h-index

    2 publications

    165 citations

  5. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    39 citations

  6. Queensland University of Technology

    Brisbane, Australia

    2 h-index

    3 publications

    265 citations

  7. HEC Montréal

    Montreal, Canada

    2 h-index

    3 publications

    259 citations

  8. Temple University

    Philadelphia, United States

    2 h-index

    2 publications

    79 citations

1–8 of 85

Venues

  1. Journal of Business Research

    JBR · 4 publications · 265 citations

    4

    h-index

  2. International Journal of Sport Management and Marketing

    IJSMM · 3 publications · 186 citations

    3

    h-index

  3. Journal of Brand Management

    3 publications · 119 citations

    3

    h-index

  4. Journal of Marketing for HIGHER EDUCATION

    2 publications · 181 citations

    2

    h-index

  5. Marketing Education Review

    MER · 2 publications · 53 citations

    2

    h-index

1–5