Concepedia

Eileen Fischer

EF

70

Publications

11.3K

Citations

44

H-Index

1990

Active since

Affiliations

York University(Current)

University of Toronto

Eileen Fischer is an author at York University specializing in management, business, and marketing.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorStrategic ManagementArtsBusiness StrategyGenderEntrepreneurship

Publications per year

1990–2023

70

Publications

70

The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMES

A. Rebecca Reuber, Eileen Fischer · Journal of International Business Studies · 1997 · 1.1K citations

International Management, Management, Business +11

How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?

Andrew Smith, Eileen Fischer, Chen Yongjian · Journal of Interactive Marketing · 2012 · 1K citations

A theoretical overview and extension of research on sex, gender, and entrepreneurship

Eileen Fischer, A. Rebecca Reuber, Lorraine Dyke · Journal of Business Venturing · 1993 · 970 citations

Gender Disparity, Theoretical Overview, Gender Identity +9

Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?

Eileen Fischer, A. Rebecca Reuber · Journal of Business Venturing · 2010 · 782 citations

Behavioral Sciences, Social Media, Interpersonal Communication +12

Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets

Daiane Scaraboto, Eileen Fischer · Journal of Consumer Research · 2012 · 632 citations

Behavioral Decision Making, Consumer Study, Consumer Research +19

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