Daiane Scaraboto

Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets

Daiane Scaraboto, Eileen Fischer · Journal of Consumer Research · 2012 · 632 citations

Behavioral Decision Making, Consumer Study, Consumer Research +19

Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks

Daiane Scaraboto · Journal of Consumer Research · 2015 · 317 citations

Collaborative Networks, Consumer Research, Communication +23

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions

Claudia Gonzalez‐Arcos, Alison M. Joubert, Daiane Scaraboto et al. · Journal of Marketing · 2021 · 168 citations

Sustainable Consumption, Sustainable Development, Consumer Research +22

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

Robert V. Kozinets, Daiane Scaraboto, Marie‐Agnès Parmentier · Journal of Marketing Management · 2018 · 139 citations · Full text

Digital Society, Public Surveillance, Education +22

The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks

Bernardo Figueiredo, Daiane Scaraboto · Journal of Consumer Research · 2016 · 108 citations

Value Theory, Consumer Research, Customer Community +27