Daiane Scaraboto

Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets

Daiane Scaraboto, Eileen Fischer · Journal of Consumer Research · 2012 · 655 citations

Management, Marketing, Marketing Management +13

Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks

Daiane Scaraboto · Journal of Consumer Research · 2015 · 325 citations

Social Sciences, Economics, Sociology +15

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions

Claudia Gonzalez‐Arcos, Alison M. Joubert, Daiane Scaraboto et al. · Journal of Marketing · 2021 · 175 citations

Social Sciences, Sustainability Management, Consumer Behavior +16

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

Robert V. Kozinets, Daiane Scaraboto, Marie‐Agnès Parmentier · Journal of Marketing Management · 2018 · 142 citations · Full text

Social Sciences, Anthropology, Sociology +11

The Systemic Creation of Value Through Circulation in Collaborative Consumer Networks

Bernardo Figueiredo, Daiane Scaraboto · Journal of Consumer Research · 2016 · 112 citations

Social Sciences, Anthropology, Human Geography +12