Marie‐Agnès Parmentier

Things Fall Apart: The Dynamics of Brand Audience Dissipation

Marie‐Agnès Parmentier, Eileen Fischer · Journal of Consumer Research · 2014 · 188 citations

Brand Strategy, Consumer Research, Fan Communities +17

Positioning person brands in established organizational fields

Marie‐Agnès Parmentier, Eileen Fischer, A. Rebecca Reuber · Journal of the Academy of Marketing Science · 2012 · 150 citations

Personal Branding, Brand Positioning, Positioning (Marketing) +9

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

Robert V. Kozinets, Daiane Scaraboto, Marie‐Agnès Parmentier · Journal of Marketing Management · 2018 · 139 citations · Full text

Digital Society, Public Surveillance, Education +22

Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality

Linda Tuncay Zayer, Katherine Sredl, Marie‐Agnès Parmentier et al. · Consumption Markets & Culture · 2012 · 52 citations

Gender Fluidity, Queer Theory, Seriality Studies +21

When David Met Victoria

Marie‐Agnès Parmentier · Family Business Review · 2011 · 51 citations

Brand Strategy, Consumer Research, Brand Loyalty +20