Marie‐Agnès Parmentier

Things Fall Apart: The Dynamics of Brand Audience Dissipation

Marie‐Agnès Parmentier, Eileen Fischer · Journal of Consumer Research · 2014 · 194 citations

Business, Marketing, Marketing Management +10

Positioning person brands in established organizational fields

Marie‐Agnès Parmentier, Eileen Fischer, A. Rebecca Reuber · Journal of the Academy of Marketing Science · 2012 · 155 citations

Business, Marketing, Marketing Management +3

Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research

Robert V. Kozinets, Daiane Scaraboto, Marie‐Agnès Parmentier · Journal of Marketing Management · 2018 · 142 citations · Full text

Social Sciences, Anthropology, Sociology +11

Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality

Linda Tuncay Zayer, Katherine Sredl, Marie‐Agnès Parmentier et al. · Consumption Markets & Culture · 2012 · 53 citations

Social Sciences, Gender Studies, Sexuality Studies +10

Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets

Ela Veresiu, Marie‐Agnès Parmentier · Journal of the Association for Consumer Research · 2020 · 53 citations

Social Sciences, Gender Studies, Sociology +15