Linda Tuncay Zayer

Students’ Perceptions and Experiences of Social Media in Higher Education

Stacy Neier, Linda Tuncay Zayer · Journal of Marketing Education · 2015 · 144 citations

Digital Marketing, Social Media Tools, Education +16

Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?

Linda Tuncay Zayer, Catherine A. Coleman · Journal of Advertising · 2014 · 105 citations

Consumer–Brand Relationships Theory and Practice

Stephanie O’Donohoe, Linda Tuncay Zayer · International Journal of Advertising · 2012 · 67 citations

Relationship Marketing, Brand Equity, Management +9

Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality

Linda Tuncay Zayer, Katherine Sredl, Marie‐Agnès Parmentier et al. · Consumption Markets & Culture · 2012 · 52 citations

Gender Fluidity, Queer Theory, Seriality Studies +21

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising

Linda Tuncay Zayer, Mary Ann McGrath, Pilar Castro-González · European Journal of Marketing · 2019 · 47 citations

Gendered Perception, Changing World, Consumer Research +16