3
Publications
203
Citations
3
H-Index
2021
Active since
Affiliations
The University of Queensland(Current)
Claudia Gonzalez‐Arcos is an author at The University of Queensland specializing in marketing, management, and sustainable development.
Top concepts
MarketingManagementArtsBrandingBusinessEducationTechnologyBrand EquityCommunicationDigital Media
Publications per year
2021–2021
3
3
Branding’s academic–practitioner gap: managers’ views
Frank Alpert, Mark Brown, Elizabeth Ferrier et al. · Journal of Product & Brand Management · 2021 · 20 citations
Rows per page
1–3 of 3