Concepedia

Natasha T. Brison

NT

12

Publications

284

Citations

11

H-Index

2013

Active since

Affiliations

Texas A&M University(Current)

Mitchell Institute

Natasha T. Brison is an author at Texas A&M University specializing in advertising, brand management, and sports marketing.

ORCID

Top concepts

Publications per year

2013–2022

12

Publications

12

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

Jami Lobpries, Gregg Bennett, Natasha T. Brison · Sport Marketing Quarterly · 2018 · 56 citations · Full text

Why do women watch esports? A social role perspective on spectating motives and points of attachment

Bo Yu, Natasha T. Brison, Gregg Bennett · Computers in Human Behavior · 2021 · 39 citations · Full text

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Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers

Natasha T. Brison, Andrea N. Geurin · Journal of Interactive Advertising · 2021 · 32 citations

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To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers

Natasha T. Brison, Kevin K. Byon, Thomas Baker · Innovation · 2016 · 30 citations

Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image

Sarah M. Brown, Natasha T. Brison, Gregg Bennett et al. · International Journal of Sport Communication · 2022 · 27 citations

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