Concepedia
Statistics
Publications
59
Citations
2.3K
H-Index
27
Active since
2009
Affiliations
Indiana University Bloomington(Current)
University of Georgia
Shanghai University of Sport
Kyonggi University
Kent State University
Kevin K. Byon is an author at Indiana University Bloomington specializing in marketing, consumer behavior, and social sciences.
Publications per year
2009–2024
Development of a scale measuring destination image
Kevin K. Byon, James J. Zhang · Marketing Intelligence & Planning · 2010 · 198 citations
Management, Tourism Management, Consumer Behavior +14
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value
Kevin K. Byon, James J. Zhang, Thomas Baker · European Sport Management Quarterly · 2013 · 143 citations
Business, Marketing, Marketing Management +13
Customer-to-customer value co-creation and co-destruction in sporting events
Kyungyeol Kim, Kevin K. Byon, Woo-Yeul Baek · Service Industries Journal · 2019 · 124 citations
Business, Marketing, Consumer Behavior +4
Sport as a vehicle for socialization and maintenance of cultural identity: International students attending American universities
James T. Allen, Dan Drane, Kevin K. Byon et al. · Sport Management Review · 2010 · 99 citations
Education, Multicultural Education, Culture +14
Antecedents of esports gameplay intention: Genre as a moderator
Wooyoung Jang, Kevin K. Byon · Computers in Human Behavior · 2020 · 97 citations · Full text
Social Sciences, Communication, Social Psychology +10
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