Wooyoung Jang

Antecedents of esports gameplay intention: Genre as a moderator

Wooyoung Jang, Kevin K. Byon · Computers in Human Behavior · 2020 · 97 citations · Full text

Social Sciences, Communication, Social Psychology +10

Antecedents and consequence associated with esports gameplay

Wooyoung Jang, Kevin K. Byon · International Journal of Sports Marketing and Sponsorship · 2019 · 94 citations

Social Sciences, Behavioral Sciences, Marketing +14

Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues

Wooyoung Jang, Kevin K. Byon, Brian H. Yim · European Sport Management Quarterly · 2019 · 53 citations

Social Sciences, Psychology, Social Psychology +13

Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast

Wooyoung Jang, Kevin K. Byon, Thomas Baker et al. · Sport Business and Management An International Journal · 2020 · 48 citations

Social Sciences, Communication, Social Psychology +14

Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types

Kevin K. Byon, Wooyoung Jang, Shang-Min Ma et al. · Sustainability · 2021 · 39 citations · Full text

Social Sciences, Marketing, Marketing Management +17