Brian H. Yim

The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention

Huimin Song, Kyungsik Kim, Brian H. Yim · Asia Pacific Journal of Tourism Research · 2017 · 128 citations

Customer Satisfaction, Tourism Management, Tourism Performance +20

Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach

Brian H. Yim, Kevin K. Byon, Thomas Baker et al. · European Sport Management Quarterly · 2020 · 62 citations

Millennial Sport Fans, Behavioral Decision Making, Consumer Study +23

Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues

Wooyoung Jang, Kevin K. Byon, Brian H. Yim · European Sport Management Quarterly · 2019 · 50 citations

Behavioral Intention, Social Psychology, Us Sport Leagues +17

The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team

Brian H. Yim, Kevin K. Byon · Sport Marketing Quarterly · 2018 · 41 citations · Full text

Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior

Brian H. Yim, Kevin K. Byon · International Journal of Sports Marketing and Sponsorship · 2020 · 26 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21