Concepedia
Statistics
Publications
15
Citations
484
H-Index
12
Active since
2016
Affiliations
Kent State University(Current)
Indiana University Bloomington
University of Georgia
Weber State University
Brian H. Yim is an author at Kent State University specializing in marketing, social psychology, and consumer behavior.
Publications per year
2016–2024
The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention
Huimin Song, Kyungsik Kim, Brian H. Yim · Asia Pacific Journal of Tourism Research · 2017 · 133 citations
Management, Marketing, Tourism Management +16
Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach
Brian H. Yim, Kevin K. Byon, Thomas Baker et al. · European Sport Management Quarterly · 2020 · 66 citations
Business, Marketing, Marketing Management +17
Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues
Wooyoung Jang, Kevin K. Byon, Brian H. Yim · European Sport Management Quarterly · 2019 · 53 citations
Social Sciences, Psychology, Social Psychology +13
The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team
Brian H. Yim, Kevin K. Byon · Sport Marketing Quarterly · 2018 · 43 citations
Social Sciences, Psychology, Social Psychology +14
Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior
Brian H. Yim, Kevin K. Byon · International Journal of Sports Marketing and Sponsorship · 2020 · 27 citations
Social Sciences, Psychology, Social Psychology +17
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