Woo-Yeul Baek

Effects of Resistance, Endurance, and Concurrent Exercise on Training Outcomes in Men

Shawn Glowacki, Steven E. Martin, Ann Maurer et al. · Medicine & Science in Sports & Exercise · 2004 · 201 citations

Customer-to-customer value co-creation and co-destruction in sporting events

Kyungyeol Kim, Kevin K. Byon, Woo-Yeul Baek · Service Industries Journal · 2019 · 121 citations

Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors

Kyungyeol Kim, Kevin K. Byon, Woo-Yeul Baek et al. · International Journal of Hospitality Management · 2018 · 54 citations

Customer Satisfaction, Sport Participation, Performance Studies +10

Millennial consumers' perception of sportswear brand globalness impacts purchase intention in cause-related product marketing

Woo-Yeul Baek, Kevin K. Byon, Young-Hwan Choi et al. · Social Behavior and Personality An International Journal · 2017 · 30 citations · Full text

International Marketing, Millennial Consumers, Consumer Research +23

Structural Relationship among Physical Self-Efficacy, Psychological Well-Being, and Organizational Citizenship Behavior among Hotel Employees: Moderating Effects of Leisure-Time Physical Activity

Ji-Hoon Kang, Yunho Ji, Woo-Yeul Baek et al. · International Journal of Environmental Research and Public Health · 2020 · 25 citations · Full text