Antonio S. Williams

To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions

Patrick Walsh, Antonio S. Williams · Journal of Sport Management · 2016 · 62 citations

Business, Marketing, Marketing Management +13

Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors

Kevin K. Byon, Woo-Yeul Baek, Antonio S. Williams · International Journal of Hospitality Management · 2018 · 55 citations

Business, Marketing, Marketing Management +9

Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes’ Perceptions and Behaviors

Jin Park, Antonio S. Williams, Sungwook Son · Journal of Athlete Development and Experience · 2020 · 47 citations · Full text

Business, Communication, Marketing +16

Effects of the event and its destination image on sport tourists’ attachment and loyalty to a destination: the cases of the Chinese and U.S. Formula One Grand Prix

Jingxian Zhang, Kevin K. Byon, Antonio S. Williams et al. · Asia Pacific Journal of Tourism Research · 2019 · 45 citations

Management, Marketing, Tourism Management +17

Investigating the Role of Sports Commentary: An Analysis of Media-Consumption Behavior and Programmatic Quality and Satisfaction

Minkyo Lee, Dae Yeon Kim, Antonio S. Williams et al. · Journal of sports media · 2016 · 31 citations

Social Sciences, Communication, Audience Studies +16