Concepedia

Sungwook Son

SS

Statistics

Publications

4

Citations

107

H-Index

4

Active since

2020

Affiliations

Indiana University Bloomington(Current)

Sungwook Son is an author at Indiana University Bloomington specializing in brand management, business, and marketing.

ORCID

Publications per year

2020–2021

4

Publications

4

Social Media as a Personal Branding Tool: A Qualitative Study of Student-Athletes’ Perceptions and Behaviors

Jin Park, Antonio S. Williams, Sungwook Son · Journal of Athlete Development and Experience · 2020 · 47 citations · Full text

, , +16

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Paul Walsh et al. · Sport Marketing Quarterly · 2021 · 30 citations

, , +17

Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

Antonio S. Williams, Sungwook Son · International Journal of Sports Marketing and Sponsorship · 2021 · 20 citations

, , +17

The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh et al. · Sport Marketing Quarterly · 2021 · 10 citations · Full text

, , +17

1–4 of 4