Concepedia

Minkyo Lee

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Statistics

Publications

4

Citations

77

H-Index

4

Active since

2016

Affiliations

Indiana University Bloomington(Current)

Minkyo Lee is an author at Indiana University Bloomington specializing in media studies, sports consumption, and management.

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Top concepts

Publications per year

2016–2020

4

Publications

4

The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach

Minkyo Lee, Robert F. Potter, Paul M. Pedersen · European Sport Management Quarterly · 2019 · 25 citations · Full text

Investigating the Role of Sports Commentary: An Analysis of Media-Consumption Behavior and Programmatic Quality and Satisfaction

Minkyo Lee, Dae Yeon Kim, Antonio S. Williams et al. · Journal of sports media · 2016 · 24 citations

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The Impact of Legalization of Sports Gambling: How Motivation, Fandom, and Gender Influence Sport-Related Consumption

Dan Cason, Minkyo Lee, Jaedeock Lee et al. · International Journal of Sport Communication · 2020 · 18 citations

, , +19

The Effectiveness of Advertising Embedded in Televised Sport Programming: How Team Performance Influences Attitude Formation

Minkyo Lee, Robert F. Potter, Choong Hoon Lim et al. · Sport Marketing Quarterly · 2018 · 10 citations · Full text

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