Concepedia

Jaedeock Lee

JL

Statistics

Publications

4

Citations

159

H-Index

4

Active since

2009

Affiliations

East Stroudsburg University(Current)

Jaedeock Lee is an author at East Stroudsburg University specializing in management, marketing, and sports consumption.

Top concepts

Publications per year

2009–2020

4

Publications

4

The Role of Involvement in Sports and Sport Spectatorship in Sponsor's Brand Use: The Case of Mountain Dew and Action Sports Sponsorship

Gregg Bennett, Mauricio Ferreira, Jaedeock Lee et al. · Sport Marketing Quarterly · 2009 · 73 citations

, , +11

A role of team and organizational identification in the success of cause-related sport marketing

Jaedeock Lee, Mauricio Ferreira · Sport Management Review · 2012 · 34 citations

Cause-Related Marketing: The Role of Team Identification in Consumer Choice of Team Licensed Products

Jaedeock Lee · Sport Marketing Quarterly · 2011 · 34 citations

The Impact of Legalization of Sports Gambling: How Motivation, Fandom, and Gender Influence Sport-Related Consumption

Dan Cason, Minkyo Lee, Jaedeock Lee et al. · International Journal of Sport Communication · 2020 · 18 citations

, , +19

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