Mauricio Ferreira

The Role of Involvement in Sports and Sport Spectatorship in Sponsor's Brand Use: The Case of Mountain Dew and Action Sports Sponsorship

Gregg Bennett, Mauricio Ferreira, Jaedeock Lee et al. · Sport Marketing Quarterly · 2009 · 73 citations

Action Sports Sponsorship, Sport Participation, Advertising +11

Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes

Windy Dees, Gregg Bennett, Mauricio Ferreira · Sport Marketing Quarterly · 2010 · 56 citations

Customer Satisfaction, Personality Fit, Social Psychology +22

Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Gregg Bennett, Mauricio Ferreira, Yosuke Tsuji et al. · International Journal of Sports Marketing and Sponsorship · 2006 · 34 citations

Behavioral Sciences, Performance Studies, Advertising +15

A role of team and organizational identification in the success of cause-related sport marketing

Jaedeock Lee, Mauricio Ferreira · Sport Management Review · 2012 · 34 citations

Exploring Brand Positioning in a Sponsorship Context: A Correspondence Analysis of the Dew Action Sports Tour

Mauricio Ferreira, Todd Hall, Gregg Bennett · Journal of Sport Management · 2008 · 31 citations

Title Sponsor, Consumer Study, Brand Strategy +21