Todd Hall

Exploring Brand Positioning in a Sponsorship Context: A Correspondence Analysis of the Dew Action Sports Tour

Mauricio Ferreira, Todd Hall, Gregg Bennett · Journal of Sport Management · 2008 · 31 citations

Business, Marketing, Marketing Management +11

Creating Experiential Learning Opportunities for Sport Management Students: The Case of Grand Slam Marketing

Windy Dees, Todd Hall · Sport Management Education Journal · 2012 · 29 citations

Education, Marketing, Teaching +10

Does Your Sponsor Affect My Perception of the Event? The Role of Event Sponsors as Signals

Matthew C. Walker, Todd Hall, Samuel Y. Todd et al. · Sport Marketing Quarterly · 2011 · 13 citations

Business, Marketing, Marketing Management +17

Restaurant Tipping and Discrimination: Exploring the Implications of Automatic Gratuities

Todd Hall · Cornell Hospitality Quarterly · 2017 · 10 citations

Social Sciences, Hospitality Management, Sociology +17

Leverage and Activation of Sport Sponsorship Through Music Festivals

Khalid Ballouli, Todd C. Koesters, Todd Hall · Event Management · 2018 · 10 citations

Management, Marketing, Marketing Management +15