Concepedia

Windy Dees

WD

10

Publications

460

Citations

10

H-Index

2006

Active since

Affiliations

University of Miami(Current)

Georgia Southern University

Fontys University of Applied Sciences

Southern University

Agricultural Marketing Service

Windy Dees is an author at University of Miami specializing in management, sports marketing, and marketing.

Top concepts

ManagementMarketingSports MarketingSponsorshipAdvertisingSport PsychologyConsumer BehaviorConsumer ResearchSports SponsorshipPerformance Studies

Publications per year

2006–2014

10

Publications

10

Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

Windy Dees, Gregg Bennett, Jorge Villegas · Sport Marketing Quarterly · 2008 · 165 citations

Brand Strategy, Sports Sponsorship, Consumer Research +22

Personality Fit in NASCAR: An Evaluation of Driver-Sponsor Congruence and its Impact on Sponsorship Effectiveness Outcomes

Windy Dees, Gregg Bennett, Mauricio Ferreira · Sport Marketing Quarterly · 2010 · 56 citations

Customer Satisfaction, Personality Fit, Social Psychology +22

Media Preferences of Action Sports Consumers: Differences between Generation X and Y

Gregg Bennett, Michael Sagas, Windy Dees · Sport Marketing Quarterly · 2006 · 49 citations

New media and technology use in corporate sport sponsorship: performing activational leverage from an exchange perspective

Windy Dees · International Journal of Sport Management and Marketing · 2011 · 46 citations

Rights Fees, Digital Marketing, Sports Sponsorship +20

Measuring the Marketing Communication Activations of a Professional Tennis Tournament <sup/>

Gregg Bennett, George B. Cunningham, Windy Dees · Sport Marketing Quarterly · 2006 · 41 citations

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