Jorge Villegas

Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

Windy Dees, Gregg Bennett, Jorge Villegas · Sport Marketing Quarterly · 2008 · 165 citations

Brand Strategy, Sports Sponsorship, Consumer Research +22

Risk perception and evacuation decisions of Florida tourists under hurricane threats: a stated preference analysis

Corene J. Matyas, Sivaramakrishnan Srinivasan, Ignatius Cahyanto et al. · Natural Hazards · 2011 · 129 citations · Full text

Evacuation Planning, Risk Communication, Behavioral Sciences +12

International student perspectives on graduate advising relationships.

Kenneth G. Rice, Chun‐Chung Choi, Yanmei Zhang et al. · Journal of Counseling Psychology · 2009 · 74 citations

School Counseling, Education, Student Retention +16

Predicting information seeking regarding hurricane evacuation in the destination

Ignatius Cahyanto, Lori Pennington‐Gray, Brijesh Thapa et al. · Tourism Management · 2015 · 72 citations

Evacuation Planning, Engineering, Data Science +6

Consumer Responses to Advertising on the Internet: The Effect of Individual Difference on Ambivalence and Avoidance

Chang Hyun Jin, Jorge Villegas · CyberPsychology & Behavior · 2007 · 65 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +21