Concepedia
Statistics
Publications
31
Citations
1.2K
H-Index
19
Active since
2007
Affiliations
Kyonggi University(Current)
Sungkyunkwan University
Chang‐Hyun Jin is an author at Kyonggi University specializing in marketing, business, and marketing management.
Publications per year
2007–2025
The influence of brand color identity on brand association and loyalty
Chang‐Hyun Jin, Moon-Sun Yoon, JungYong Lee · Journal of Product & Brand Management · 2019 · 157 citations
Business, Marketing, Marketing Management +11
The perspective of a revised TRAM on social capital building: The case of Facebook usage
Chang‐Hyun Jin · Information & Management · 2013 · 122 citations
Social Sciences, Social Psychology, Sociology +12
Adoption of e-book among college students: The perspective of an integrated TAM
Chang‐Hyun Jin · Computers in Human Behavior · 2014 · 115 citations
Education, Educational Technology, Higher Education +11
The effect of psychological capital on start-up intention among young start-up entrepreneurs
Chang‐Hyun Jin · Chinese Management Studies · 2017 · 73 citations
Business, Entrepreneurship, Entrepreneurial Growth +12
The Role of Ethical Marketing Issues in Consumer-Brand Relationship
Jung-Yong Lee, Chang‐Hyun Jin · Sustainability · 2019 · 72 citations · Full text
Business, Marketing, Marketing Management +15
1–5 of 31