Gregg Bennett

The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context

Kevin P. Gwinner, Gregg Bennett · Journal of Sport Management · 2008 · 246 citations

Consumer Motivation, Consumer Study, Brand Strategy +19

Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

Windy Dees, Gregg Bennett, Jorge Villegas · Sport Marketing Quarterly · 2008 · 165 citations

Brand Strategy, Sports Sponsorship, Consumer Research +22

Consumer Satisfaction with an Action Sports Event

Yosuke Tsuji, Gregg Bennett, James Zhang · Sport Marketing Quarterly · 2007 · 157 citations

Jumping and Landing Techniques in Elite Women's Volleyball.

Mark D. Tillman, Chris J. Hass, Denis Brunt et al. · PubMed · 2004 · 155 citations · Full text

Physical Activity, Injury Prevention, Sport Injury +16

Sports fan experience: Electronic word-of-mouth in ephemeral social media

Lane Wakefield, Gregg Bennett · Sport Management Review · 2017 · 102 citations

Online Communication, Fan Communities, Communication +22