Concepedia

Gregg Bennett

GB

Statistics

Publications

43

Citations

2.3K

H-Index

29

Active since

1981

Affiliations

Texas A&M University(Current)

University of Florida

University of Southern Mississippi

Mitchell Institute

American Marketing Association

Gregg Bennett is an author at Texas A&M University specializing in marketing, marketing management, and business.

Publications per year

1981–2023

43

Publications

43

The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context

Kevin P. Gwinner, Gregg Bennett · Journal of Sport Management · 2008 · 251 citations

Business, Marketing, Marketing Management +15

Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

Windy Dees, Gregg Bennett, Jorge Villegas · Sport Marketing Quarterly · 2008 · 167 citations

Business, Marketing, Marketing Management +17

Consumer Satisfaction with an Action Sports Event

Yosuke Tsuji, Gregg Bennett, James Zhang · Sport Marketing Quarterly · 2007 · 158 citations

Business, Marketing, Consumer Behavior +11

Jumping and Landing Techniques in Elite Women's Volleyball.

Mark D. Tillman, Chris J. Hass, Denis Brunt et al. · PubMed · 2004 · 155 citations

Medicine, Kinesiology, Female Athlete Health +8

Sports fan experience: Electronic word-of-mouth in ephemeral social media

Lane Wakefield, Gregg Bennett · Sport Management Review · 2017 · 105 citations

Social Sciences, Communication, Marketing +14

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