Concepedia

Yosuke Tsuji

YT

12

Publications

484

Citations

12

H-Index

2006

Active since

Affiliations

Rikkyo University(Current)

Texas A&M University

Indiana University Bloomington

Mitchell Institute

University of Florida

Yosuke Tsuji is an author at Rikkyo University specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2006–2021

12

Publications

12

Consumer Satisfaction with an Action Sports Event

Yosuke Tsuji, Gregg Bennett, James Zhang · Sport Marketing Quarterly · 2007 · 157 citations

Investigating Factors Affecting Brand Awareness of Virtual Advertising

Yosuke Tsuji, Gregg Bennett, James H. Leigh · Journal of Sport Management · 2009 · 54 citations

, , +20

Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan

Ryan Taoran Wang, James J. Zhang, Yosuke Tsuji · Sport Management Review · 2010 · 51 citations

Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast

Wooyoung Jang, Kevin K. Byon, Thomas Baker et al. · Sport Business and Management An International Journal · 2020 · 47 citations

, , +27

Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

Gregg Bennett, Mauricio Ferreira, Yosuke Tsuji et al. · International Journal of Sports Marketing and Sponsorship · 2006 · 34 citations

, , +15

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