Concepedia

James H. Leigh

JH

20

Publications

1.3K

Citations

18

H-Index

1980

Active since

Affiliations

Texas A&M University(Current)

Mitchell Institute

University of Michigan

James H. Leigh is an author at Texas A&M University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingMarketing CommunicationInteractive MarketingBusinessCognitive ScienceCommunicationArts

Publications per year

1980–2016

20

Publications

20

A Comparison of Alternative Recognition Measures of Advertising Effectiveness

James H. Leigh, Anil Menon · Journal of Advertising · 1986 · 188 citations

Advertising, Abstract Singh, Consumer Appeal +15

A New Approach to Measuring Socially Responsible Consumption Tendencies

James H. Leigh, Patrick E. Murphy, Ben M. Enis · Journal of Macromarketing · 1988 · 186 citations

Socially Responsible Product, Consumer Uncertainty, Behavioral Decision Making +25

Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy

James H. Leigh, Terrance G. Gabel · Journal of Consumer Marketing · 1992 · 176 citations

Behavioral Decision Making, Consumer Study, Consumer Research +16

The Use of Figures of Speech in Print Ad Headlines

James H. Leigh · Journal of Advertising · 1994 · 172 citations

Targeted Advertising, Rhetoric, Search Engine Marketing +19

The Effects of Organizational Complaint Responses on Consumer Satisfaction, Word of Mouth Activity and Repurchase Intentions

Moshe Davidow, James H. Leigh · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior · 1998 · 73 citations

Customer Satisfaction, Consumer Research, Online Customer Behavior +16

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