Concepedia

Ben M. Enis

BM

Statistics

Publications

22

Citations

1.7K

H-Index

19

Active since

1967

Affiliations

University of Houston(Current)

University of Southern California

Southern California University for Professional Studies

University of Notre Dame

College of Business Administration

Ben M. Enis is an author at University of Houston specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorMarketing ManagementCustomer SatisfactionConsumer Decision MakingBusiness StrategyBrand Strategy

Publications per year

1967–1990

22

Publications

22

Classifying Products Strategically

Patrick E. Murphy, Ben M. Enis · Journal of Marketing · 1986 · 314 citations

Health Sciences, Product Labeling, Product Experience +15

A New Approach to Measuring Socially Responsible Consumption Tendencies

James H. Leigh, Patrick E. Murphy, Ben M. Enis · Journal of Macromarketing · 1988 · 186 citations

Socially Responsible Product, Consumer Uncertainty, Behavioral Decision Making +25

An Empirical Study of Salesforce Turnover

George H. Lucas, A. Parasuraman, Robert A. Davis et al. · Journal of Marketing · 1987 · 171 citations

Job Satisfaction, Customer Satisfaction, Employee Attitude +14

Classifying Products Strategically

Patrick E. Murphy, Ben M. Enis · Journal of Marketing · 1986 · 143 citations

Health Sciences, Product Labeling, Product Experience +15

Recycling the Family Life Cycle: a Proposal For Redefinition

Mary C. Gilly, Ben M. Enis · ACR North American Advances · 1982 · 124 citations

Family Medicine, Family Life Cycle, Family Structure +4

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