Concepedia

Ben M. Enis

BM

Statistics

Publications

22

Citations

1.7K

H-Index

19

Active since

1967

Affiliations

University of Houston(Current)

University of Southern California

California Southern University

University of Notre Dame

College of Business Administration

Ben M. Enis is an author at University of Houston specializing in business, marketing, and marketing management.

Publications per year

1967–1990

22

Publications

22

Classifying Products Strategically

Patrick E. Murphy, Ben M. Enis · Journal of Marketing · 1986 · 315 citations

Business, Marketing, Marketing Management +9

A New Approach to Measuring Socially Responsible Consumption Tendencies

James H. Leigh, Patrick E. Murphy, Ben M. Enis · Journal of Macromarketing · 1988 · 187 citations

Business, Marketing, Marketing Management +11

An Empirical Study of Salesforce Turnover

George H. Lucas, A. Parasuraman, Robert A. Davis et al. · Journal of Marketing · 1987 · 172 citations

Management, Human Resource Management, Organizational Behavior +14

Classifying Products Strategically

Patrick E. Murphy, Ben M. Enis · Journal of Marketing · 1986 · 143 citations

Business, Marketing, Marketing Management +9

Recycling the Family Life Cycle: a Proposal For Redefinition

Mary C. Gilly, Ben M. Enis · ACR North American Advances · 1982 · 124 citations

Social Sciences, Social Policy, Sociology +12

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