Concepedia
Statistics
Publications
6
Citations
300
H-Index
Active since
2016
Affiliations
Baylor University(Current)
Mercer University Health Sciences Center
Mercer University
Texas A&M University
Lane Wakefield is an author at Baylor University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingAdvertisingSponsorshipConsumer BehaviorConsumer ResearchMarketing ManagementInteractive MarketingArts
Publications per year
2016–2022
Sports fan experience: Electronic word-of-mouth in ephemeral social media
Lane Wakefield, Gregg Bennett · Sport Management Review · 2017 · 102 citations
Online Communication, Fan Communities, Communication +22
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
Lane Wakefield, Robin L. Wakefield · Journal of Interactive Marketing · 2017 · 97 citations
Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
Lane Wakefield, Kirk L. Wakefield, Kevin Lane Keller · Journal of Advertising · 2020 · 38 citations
Sponsorship Effects, Advertising, Consumer Study +11
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
Jonathan A. Jensen, Lane Wakefield, Joe Cobbs et al. · Marketing Intelligence & Planning · 2016 · 35 citations
Marketing Analytics, Sport Marketing Investments, Brand Strategy +21
An Examination of Construal Effects on Price Perceptions in the Advance Selling of Experience Services
Lane Wakefield, Kirk L. Wakefield · Journal of Service Research · 2017 · 18 citations
Customer Experience, Customer Satisfaction, Behavioral Decision Making +18
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