Concepedia
Statistics
Publications
21
Citations
595
H-Index
15
Active since
2011
Affiliations
University of North Carolina at Chapel Hill(Current)
Northern Kentucky University
The Ohio State University
Syracuse University
Columbia College Chicago
Jonathan A. Jensen is an author at University of North Carolina at Chapel Hill specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessSponsorshipSports MarketingSports SponsorshipAdvertisingBrand EquityBrand StrategyBusiness Strategy
Publications per year
2011–2022
Predicting Return on Investment In Sport Sponsorship
Jonathan A. Jensen, Joe Cobbs · Journal of Advertising Research · 2014 · 80 citations
Automotive Industry, Brand Strategy, Sports Sponsorship +20
Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making
Jonathan A. Jensen, T. Bettina Cornwell · Journal of Sport Management · 2017 · 75 citations
Relationships End, Sports Sponsorship, Global Sponsorships +16
Forty Years of BIRGing: New Perspectives on Cialdini’s Seminal Studies
Jonathan A. Jensen, Brian A. Turner, Jeffrey James et al. · Journal of Sport Management · 2016 · 44 citations
Literary Theory, Social Psychology, Consumer Research +26
The effects of second screen use on sponsor brand awareness: a dual coding theory perspective
Jonathan A. Jensen, Patrick Walsh, Joe Cobbs et al. · Journal of Consumer Marketing · 2015 · 39 citations
Emerging Media, Digital Marketing, Consumer Research +27
Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
Jonathan A. Jensen, Lane Wakefield, Joe Cobbs et al. · Marketing Intelligence & Planning · 2016 · 35 citations
Marketing Analytics, Sport Marketing Investments, Brand Strategy +21
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